Sasha Koroleva • Lead product designer

Back

Back

Back

VK NFT

VK is the largest social network in Russia and the CIS countries with over 80 million users. VK NFT — a fintech stream in the company, the launch of which was paused

Senior Product Designer

07.2023 — 06.2024

I created the marketplace design from scatch together with designer Pasha Zharko

I created the marketplace design from scatch together with designer Pasha Zharko

I created the marketplace design from scatch together with designer Pasha Zharko

Key expected product metrics

The figures are hidden due to NDA

MAU

CR to payment

CR to creation

I designed a userflow — participation in an auction

I designed a userflow — participation in an auction

I designed a userflow — participation in an auction

We'll take it into development after higher priority tasks

and I made a design for buying
unique collections

and I made a design for buying
unique collections

and I made a design for buying
unique collections

Collection page

Some NFTs

I made more than 7 concepts, conducted more than 20 interviews with users and spent over 40 hours on design review

I made more than 7 concepts, conducted more than 20 interviews with users and spent over 40 hours on design review

The project didn’t launch because the company changed its strategy

The project didn’t launch because the company changed its strategy

The project didn’t launch because the company changed its strategy

But I still love this project and hope for the best

Sasha Koroleva

Lead Product Designer

Sasha Koroleva

Lead Product Designer

Sasha Koroleva

Lead Product Designer